Okay, you have set up your permanent jewelry business and you are ready to start hosting pop-up's! Your initial investment has probably been a substantial one, and you are eager to get going and start making money to repay it. It's important to remember that pop-ups are more than just a way to make money. They are an opportunity to showcase your jewelry and build relationships with potential customers and other business owners. Once you have the support of a fellow business owner & a loyal customer base you never know what can come of it!
Do Your Research
One effective way to research potential pop-up venues is to attend local craft or street fairs and markets to find out where similar businesses are setting up. See what places do the best based on their price point. Same with walking around towns and shopping with local businesses.
What kind of businesses should I reach out to?
When considering who you want to collaborate with think of local boutiques, coffee shops, and beauty salons to host pop-up events. These businesses often have a loyal customer base that can provide you with increased visibility and potential new clients. Additionally, partnering with well-established local brands can boost your jewelry business.
Make A Connection
You have your list of businesses that you would love to pop-up at! Take the time to make that connection. Follow them on social media, send them an email, or simply introduce yourself. Let them know who you are and what you offer.
Additionally, you can reach out to local boutiques and coffee shops to inquire about partnering for special events. Social media platforms and local community groups can also provide valuable information on upcoming events and popular spots for pop-up shops. Rather than asking, take the time to build that connection first!
Make it easy for them to say yes:
As a fellow business owner you know how valuable your time is so respect their time! Take all of the guess work out of it and when you reach out do the following:
• Suggest the day and time
• Catchy name for the event - i.e. Bracelets & Brews if it is at a brewery
Do not under any circumstance DO NOT send a blanket message to a business owner!
• Personalize the message
• Reference something specific about the business - i.e. I have stopped in a couple times to get gifts for my girlfriends! or I love your story about how you started your business.
Collaborating with other businesses can open up new customer bases that you might not have reached on your own. Taking the time to invest in those relationships like you have invested into your business is so important. Working together with fellow businesses can lead to shared marketing efforts, reducing costs and increasing exposure for both you! If you are a good pop-up guest then the sky is the limit of what the collaboration can give you.